Collaboration
Pandora
Art Direction
Agency
In-house
Project
Digital Content
Social-first campaigns for major franchises like Disney, Marvel, Harry Potter, and Star Wars—built on a flexible content system of product imagery, talent-led visuals, and short-form video, optimized for owned and paid channels while staying true to each brand’s DNA.
Pandora’s partnerships (2018–2024) acted as a cultural growth engine, contributing around 5–10% of sales with campaign-driven spikes (e.g., Disney 100) while driving brand reach, Gen Z relevance, and supporting Pandora’s shift into a global jewellery brand through collaborations.
The Pandora x Harry Potter partnership has brought the wizarding world to life through digital first content and in-store activations. Each launch has driven rapid sell-outs, strong social buzz, and strengthening fan loyalty and Pandora’s global reach.
Built around Marvel’s iconic universe, the content translated beloved characters and symbols into the expressive world of jewellery.
Star Wars x Pandora extends beyond product into immersive digital experiences: augmented reality try-ons that place users within iconic galactic settings, and social storytelling that invites fans to “choose their side” and build their own Pandora x Star Wars universe.
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